Full-Time Foodie: An Interview with Danielle Finestone of ToFoodies

Danielle in the Evolution Tank in Grey Truffle

Danielle Finestone is a food blogger who runs the popular Instagram account @ToFoodies. If you live in Toronto and love to eat, you’re probably already one of her 76K followers. We had lunch with Danielle and asked her all about what it’s like managing a massive Instagram account, how she took the leap to freelance life, and, yep—how she makes money as a blogger.

It’s been about a year and half since you’ve been running ToFoodies full-time. How did you get to this point?

It really starts from when I was writing for [Toronto blog] She Does The City and they would invite me out to go cover events for them. That opened me up to this world of Toronto and food and the types of events that are here. So from there I knew that I always wanted that to be part of my life. Then I was working for a record label and part of my job was in marketing, so I started hearing about different Instagram and Twitter accounts that were turning a profit by delivering really specific content. I was looking at the food accounts that I was following, so I started one on the fly just to see what it would feel like. I started it really just as my love of food, and from there it grew organically and eventually got to the point where I thought I could take the steps to do it full-time.

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Danielle in the Don't Sweat It Tee in Black